About Jazwares

Welcome to the Squishmallows Squad!

Since 2017, Squishmallows have been bringing joy, comfort, and endless hugs to fans of all ages around the world. What started as a collection of ultra-soft, marshmallow-like plush toys has grown into a global phenomenon loved by kids, teens, and adults alike.

Each Squishmallow has its own unique name, personality, and backstory — from cuddly animals and tasty treats to mythical creatures and everyday favorites. With thousands of characters to discover, there’s always a new friend waiting to join your Squad.

Made with the softest materials and a signature squishy feel, Squishmallows are perfect as bedtime buddies, couch companions, travel partners, or simply as the coziest addition to any collection. Available in a wide range of sizes, from pocket-sized clips to giant huggable versions, there’s a Squishmallow for every occasion and every heart.

Born from a love of soft, cute, and kawaii-inspired design, Squishmallows quickly captured the world’s attention and became one of the most collected and celebrated plush brands of our time. Today, the brand continues to expand with new characters, special collaborations, and fun experiences that keep the Squishmallows community growing stronger every day.